Feminism, are we suddenly back in the old world

feminism, war on women, feministIt’s been a long time since bras were in flames. Feminism isn’t about making men feel bad, it’s about keeping in mind that women are people, not roles.

Feminism is not equal to man hater

Let’s start with this. The fact that people want equality and respect, does not mean they hate the people who have equality and respect.

The whole movement is simply to highlight the fact that women are more than just mothers, sisters, and sexy secretaries.

What sparked this?

There are little things that hit the media all the time that reflect the roles we place on gender. I think it’s lazy advertising. It’s not just women, although advertisers do seem to think we’re particularly stupid.

The thing that brings out my feminist anger is when it’s blatant. Samsung’s presentation with bridesmaids representing women using smart phones for girly things. And this little gem.

“The Tablet comes preloaded with applications so you can just turn it on and log in to cooking recipes or yoga,” Mani Nair, the Associate Vice President for Marketing at Eurostar, which manufactures the devices told The Media Line. “It makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications and it is a quick reference.”

I’m expecting to see something along the lines of ‘we’re just joking; see feminists have no sense of humor.’

 What does this mean for women?

Here’s the thing. For the two companies, there isn’t any real need to change. There are women who will love this. There are women who will hate it, and there are women who will dismiss it. Feminism isn’t about putting all women in one bucket, it’s about allowing women the same freedom as men – to be who you are without penalty.

What do you think? Is feminism losing ground? Or is it something that will be with us always. Will you buy the Samsung phone?